Main Mall Hustle

Experience what it is like to be a student getting to class at UBC. Main Mall Hustle is a student-led project of the University of British Columbia Emerging Media Lab.

Your class starts in 10 minutes and you haven’t had coffee. Take a look around and what do you see? Most days – a sea of people. Your goal right now is to get from one side of UBC’s crowded “Main Mall” to the other in time for your next class. Easier said than done. For one thing, there’s the constant construction. It’s like a permanent obstacle course out there! And of course, there are thousands of other students trying to get from one building to the next and they haven’t had coffee either. The timer starts, and you set off. Good luck doing the Main Mall Hustle. Remember: don’t be late for class!

Who is this app for?

Prospective students of UBC

First year students of UBC who are still confused of the locations of the buildings along Main Mall

Anyone who wants to experience UBC Vancouver Campus without physically being there